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All of this allowed us develop a strategy deck that helped the company add 100K users to their platform in the first 90days. User acquisition (how do we gain and retain customer) helped us understand potential user awareness, interest, evaluation + commitment to the product.

#BLUESENSE TRM RESET HOW TO#

Our marketing mix study (what do we sell and where do we sell) helped us understand how to best price + promote the platform. Market segmentation + selection (whom do we go after and how), allowed us understand how to target + segment the market-base. Their occupation of choice, the average household income, buying power, and major clusters.įor the route-to-market, we conducted a market analysis (what does the market look like) to understand the user needs, market dynamics, client capabilities, competitors + possible partners. We researched market clusters to understand the communities would majorly reside our research helped us understand what State or City, Indian immigrants for example, lived.

Once we understood the vision, we then developed an action plan that we collectively agreed on would help the company attain set vision. Our approach was firstly to understand what the company was trying to achieve. In July 2021, we started developing a Go-to-Market strategy for a fintech looking to set-up operations in the US. Hash Vest is a US based fintech that allows immigrant communities in the US, invest in their local stock market back in their home countries. We added ₦5.2b value to the company’s bottomline. As at December 2020, the company had grown 200 staff strong with a country manager, C-Suite executives + an Executive board + an Advisory board. By August 2019, we had grown the team from 0 to 60 people with 15 virtual staff, 45 Ibadan staff + 10 Lagos staff. Setting up infrastructure for 24/7 fibre internet, 24/7 power, managed budgets, forecasts, US clients’ expectations, hired, oriented, trained + trimmed team to help the business thrive.

We started with a skeletal office in Ibadan of 5 data-entry staff. By August 2017, we had run assessment centres for over 300 qualified candidates and picked out about 20 candidates to setup the founding team. We mapped out a strategy for the company and built a business plan to help develop systems of operation. The essence of the company was to build a data-entry centre in Nigeria for US large wholesalers. In March 2017 we started a project for a company that needed to setup operations in Nigeria.

Bluesense trm reset